Wednesday, June 2, 2010


It's got nothing to do with the way Sun shines on that guy's face through the grass; nothing to do with the way he stands there on that fort wall, dressed suavely, with his girlfriend. It's got nothing to do with the lady's short, curly hair and my attraction towards short, curly haired girls in general; nothing to do with how charming she looks or how breezy she seems, dragging that old woman into the water. It's got nothing at all to do with the couple cheering in the cricket stadium; nothing to do the with the lovely lonely boat at sea.

But there's something fulfilling about the way the waves kiss her feet and glide back into the ocean; something reassuring about the conviction he exudes through his words; something supremely exotic about the way she utters this word and something gripping about this very concept itself: Speedliving.

'What would you rather wait for?
A video to download or your girl?

I know nothing can wait.
But the good news is, nothing has to.

Someone said, "You can't have a cake and eat it too!"
That someone, was wrong.

Life doesn't have to be about making choices.
That's not living.
Get everything you want.
Do everything. All at once.
It's called Speedliving!'

PS: No, this is not an advertising stint for TATA whatever. No, he hasn't used the product nor does he endorse (or promise to) it in any form whatsoever. And therefore yeah, he is not being paid to write this shite, so rest in peace, you!

PS: This is unlike all his previous posts and seems frivolous in hindsight. Expect more of such random scribbles.


Merin Mandanna said...

This ad didn't even strike me, until I read this post.
Something hypnotic about the words, I now realize.
The people, well, still don't matter. But the words? Lovely. :)

Vinay Hegde said...

The only thing that struck me during the short form of the ad on TV was the awesome-est way the lady says, 'It's speedliving!'. And the soft subtly good background score.
The sentences in the short ad weren't coherent actually. The whole ad on youtube made a little more sense, with a better flow.

Akshata said...

You're kinda endorsing the ad, Hegde, with the beautiful intro about the girl. I'm sure the one on TV doesn't paint as lovely a picture (yet to watch it). :)

Chaitanya said...

Heeheehee. I like!

Please write one on the most epic ad ever.

"Do you like bourbon biscuits?"
*Bone-breaking dance*
Blah blah blah bourbon biscuits. Try it.

Vinay Hegde said...

I merely said the ad is appealing to me in a way. And the girl is pretty, yes. :)

:D Lol.
Was the 'Try it.' at the end for egging me on to write a post or is it part of the ad?

thripurasundhari said...
This comment has been removed by the author.
thripurasundhari said...

'like' (toggle)